Onetag acquisisce Aryel e punta su una nuova offerta di programmatic basata su creatività, dati e AI

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Onetag Dynamo Delivers 25% Lower CPA with Zero Tech Fee by Optimising Outcomes Before the Bid

Onetag, the next-generation Value Exchange, curation platform, and creative intelligence company, today (15th June,2026) announces the launch of Dynamo, its new business outcomes optimisation solution for the open web that removes the tech fee barrier to entry while increasing sales uplift and […]

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Onetag claims new Dynamo tool cuts CPA by 25% with zero tech fee

Onetag today launched Dynamo, its new business outcomes optimisation solution for the open web that removes the tech fee barrier to entry while increasing sales uplift and ROAS for advertisers. Dynamo by OneTag The solution brings buy-side intelligence directly to the source of inventory decisioning, enabling Onetag media quality and business outcomes algorithms to work in […]

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Onetag acquires Aryel to redefine programmatic value

Onetag, the global exchange and smart curation platform, today announced the acquisition of Aryel, the Italian adtech company specialising in immersive and interactive advertising experiences. Backed by Wise Equity, Onetag’s private equity sponsor, the transaction marks a clear milestone in Onetag’s evolution as the next-generation value exchange for the open internet. For the first time, […]

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Onetag Acquires Aryel to Create the New Value Exchange for Programmatic Advertising

Onetag, the global exchange and smart curation platform, today (2nd March, 2026) announced the acquisition of Aryel, the Italian ad tech company specialising in immersive and interactive advertising experiences. This strategic move brings together a unique intersection of premium inventory, immersive creative […]

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Curation Platform Onetag Just Acquired This Creative Tech Startup. Here’s Why

With the rise of supply-path optimization, SSPs are under pressure to prove they aren’t just interchangeable pipes. Their drive to differentiate helped spark the sell-side curation trend over the past few years – and is also part of the rationale behind Onetag’s acquisition on Monday of Aryel, a creative ad tech platform based in Italy. The […]

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Onetag integrates Lotame identity data into its curation platform

Publishers on Onetag's Smart Curation Platform can now activate Lotame's identity-driven audience data at scale.

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