OpenAP Gets Investment From Advertising Outsider Snowflake
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The data clean room category is like wet cement right now. And Snowflake is writing its name everywhere. On Monday, Snowflake announced an investment in OpenAP, an advertising identity data company co-owned by Comcast’s NBCUniversal, Fox, Paramount and Warner Bros. Discovery. Terms of the investment were not disclosed. “Snowflake is the first non-TV network investor […]
“The data clean room category is like wet cement right now. And Snowflake is writing its name everywhere. On Monday, Snowflake announced an investment in OpenAP, an advertising identity data company co-owned by Comcast’s NBCUniversal, Fox, Paramount and Warner Bros. Discovery. Terms of the investment were not disclosed. “Snowflake is the first non-TV network investor […]”출처
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OpenAP Unveils New Technology to Help Determine Streaming Video Identity Data
Open Identity will help quickly identify audience data usage for streaming video across multiple publishers.
OpenAP unveils Open Identity, a Converged ID Solution that Enables Consistency of Audience Identity in Streaming Video
New technology moves the industry beyond siloed identity to unlock interoperability at scale across publisher and buyside identity solutions, internet service providers (ISP) and third-party data sets Creates consistency and accuracy of audiences in streaming and cross-platform campaigns to make data-driven TV advertising more performant with ease of execution across premium video Acxiom, DeepSync, Experian, […]
OpenAP Receives Investment From Snowflake Ventures to Help Expand Data Clean Room for TV Advertisers
LOS ANGELES – OpenAP, the advanced advertising company for television, today said it had received an investment from the venture capital arm of data cloud company Snowflake. With the backing of Snowflake Ventures, OpenAP plans to speed up the development of OpenAP Data Hub, the company’s cross-platform and cross-publisher clean room solution. Financial terms of […]
Snowflake VenturesOpenAP
OpenAP Enables Programmatic with OpenID to Unify Linear, Digital and Programmatic Delivery Across Premium TV Publishers
-OpenID audience activation across all TV advertising buys and agency buying teams allows campaigns to be measured holistically and gives marketers true cross-platform insights on overall campaign effectiveness -Interoperability with FreeWheel, Magnite and Xandr’s Monetize SSP enables OpenID audiences to be used for targeting and measurement across the entire premium TV ecosystem OpenAP, the advanced […]
OpenAP Enables Programmatic With OpenID to Unify Cross-Platform Delivery
GroupM signed on as the first agency to build deals with the new tech.
OpenAP Introduces new OpenAP Data Hub to Power the Future of Television Advertising with Snowflake
New cross-platform and cross-publisher clean room solution will be built on Snowflake’s Media Data Cloud OpenAP Data Hub will be developed in phases to provide publishers and advertisers access to rich cross-platform data for more effective planning, targeting and measurement of TV advertising campaigns OpenAP, the advanced advertising company bringing simplicity and scale to audience-based […]
SnowflakeOpenAP