OpenX Repositions as The Intelligent SSP™ to Simplify Advertising

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OpenX, The Intelligent SSP, today (14th April, 2026) unveiled a new logo, positioning, and look and feel to usher in the next era of digital advertising. As part of this rebrand, the company also refined its commitment to make media […]

“OpenX, The Intelligent SSP, today (14th April, 2026) unveiled a new logo, positioning, and look and feel to usher in the next era of digital advertising. As part of this rebrand, the company also refined its commitment to make media […]”
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OpenX Launches AI-Powered Media Decisioning Suite, OpenX IQ

OpenX, The Intelligent SSP, announced the launch of OpenX IQ, a suite of proprietary AI and machine learning capabilities to give buyers greater quality, control, and performance across every stage of the media workflow. OpenX IQ introduces an intelligence-driven approach to […]

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Chalice AI and OpenX Bring AI-Powered Curation to High-Quality Video

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Overwolf Ads and OpenX bring CTV-level video performance to gaming ads

Advertisers can buy Overwolf's in-game gaming inventory at CTV-level video quality through its partnership with OpenX.

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OpenX Advances Intelligent SSP Strategy with Key Leadership Appointments Across Product, Partnerships & Curation

OpenX,The Intelligent SSP, today (21st April, 2026) announced the appointment of Lior Charka as VP, product, alongside the promotions of Joseph Worswick to SVP, global partnerships, and Erika Loberg to VP, CTV and curation. These leadership updates reflect OpenX’s continued […]

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OpenX adds TVision attention targeting for CTV buyers

Advertisers can now target high-attention CTV inventory in real time on OpenX, powered by TVision's attention data.

AdvertisersOpenXTVision

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Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision

This week’s Future of TV Briefing looks at a new ad targeting option for CTV advertisers wary of people staring at their phones while an ad airs.

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