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adMarketplace brings native search ads to Opera's Aria AI chat app
Advertisers can now reach users inside Opera's Aria AI chat assistant through adMarketplace's new AMP Discover native search ad product.
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The Opera Browser Is Carving Out An Advertising Business Without Cookies
Browser company Opera often takes its cue from Mountain View. So, when Google announced in July that it would no longer deprecate third-party cookies in Chrome, the decision could have had ripples all the way to Opera’s headquarters in Norway. The Opera browser, which has 2.2% browser market share, according to Statcounter, is based on […]
Outbrain Announces New Strategic Global Partnership with Opera to Bring Native Advertising to Browsers
Marketers can now reach 285 million consumers programmatically within a range of Opera owned and operated mobile placements Outbrain, the world’s leading discovery and native advertising platform on the open web, announced a new partnership with multi-platform web browser Opera. Marketing Technology News: Kount Joins Adobe Exchange as Accelerate Partner Through the partnership, marketers will […]
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Chinese Consortium’s $1.2 Billion Deal to Buy Opera’s Ad Business Falls Through
A purposed acquisition from three Chinese internet firms to buy mobile giant Opera for $1.2 billion has fallen through.
Opera Is Still Getting Acquired By A Bunch Of Chinese Companies – Just Not Its Lucrative Ads Biz
Deals fall through all the time. But the failed acquisition of Opera’s ad business could be a signal that China’s western buying spree is liable to hit a few regulatory snags. In February, a consortium of Chinese companies, which comprises mobile game maker Kunlun and security software provider Qihoo, announced its intention to buy up all of […]
Chinese Firms To Buy Opera, And Its Lucrative Mobile Ad Business, For $1.2 Billion
Allison Schiff contributed. The fat lady hasn’t sung, but it appears likely that a group of Chinese companies will acquire Opera and its lucrative mobile advertising business. Oslo-based Opera told investors Wednesday that it had received a buyout offer of $1.2 billion led by investment fund Golden Brick Silk Road, along with security software player […]
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