Pinterest Acquires Product Recommendation Startup To Improve Ad Targeting
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Palo Alto-based Kosei’s technology maps 400 million relationships between products, which will help Pinterest better understand what its users want to see next.
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Zillow opens its housing-intent data to Pinterest's ad product
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tvScientific certifies four measurement partners for Performance TV
tvScientific by Pinterest launched a Certified Measurement Partner Program naming INCRMNTAL, Measured, Singular and WorkMagic as launch partners, giving advertisers vetted measurement options for Performance TV.
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tvScientific by Pinterest Debuts Creative Advisor, a Predictive AI Tool for Continuous TV Ad Creative Optimization
New solution analyzes TV creative using performance signals, helping advertisers drive consumer engagement, including an average 13% campaign performance improvement1 tvScientific by Pinterest, the performance TV advertising platform, announced Creative Advisor, the industry’s new AI-powered creative optimization tool designed to help advertisers adjust their CTV creative for improved business outcomes and maximize the effectiveness of […]
Pinterest adds Amazon Storefront linking for creators
Creators on Pinterest can now link an Amazon Storefront so their affiliate link auto-applies to tagged Amazon products.
Amazon AdstvScientific becomes first platform with direct access to Pinterest audiences
Advertisers can now target Pinterest's high-intent audiences in CTV campaigns directly through tvScientific.
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