Place Exchange completes spinout from OOH publisher Intersection
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Programmatic OOH gains ground for marketers who value streamlined ad management and reporting.
“Programmatic OOH gains ground for marketers who value streamlined ad management and reporting.”출처
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Broadsign acquires OOH supply-side platform Place Exchange
Publishers using Place Exchange's out-of-home ad inventory will now operate under Broadsign after the acquisition.
Broadsign Acquires Place Exchange As The DOOH Category Hits Its Stride
There’s a big world (of screens) out there. So it makes sense that we’re seeing more consolidation in the out-of-home advertising sector. On Tuesday, digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, another out-of-home SSP.
Intersection Launches LinkNYC Self-Service Portal to Expand Free and Low-Cost Advertising Opportunities for Businesses of All Sizes
VIOOH & Intersection Partner on Digital Out-of-Home Programmatic Sales Across the US
Today, (July 23rd, 2024) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a new nationwide programmatic media owner partnership in the US, collaborating with Intersection, the leading experience-driven out-of-home media and technology company with audiences across top […]
미국AdQuick accesses leading omnichannel DSPs via Place Exchange to streamline OOH media operations and support advertising partnerships
AdQuick, the world’s top out of home (OOH) advertising platform, announced today that its clients can now activate its curated programmatic supply within any demand side platform (DSP) that is integrated with Place Exchange. This capability integration allows AdQuick’s advertisers to curate programmatic digital OOH supply using the industry’s most holistic information and insights, and […]
Screenverse Delivers Best-In-Class Measurement to its Partners and Buyers, with PerView
Screenverse, a leading Digital Out-of-Home (DOOH) company in ad management, ad monetization, and programmatic ad solutions, has selected Place Exchange’s PerView solution as a measurement standard across its managed DOOH networks. This groundbreaking measurement solution, developed in accordance with the OAAA OOH Impression Measurement Guidelines, enables Screenverse to deliver accurate and dynamic reach, frequency, and […]