Publica by IAS and Samsung Ads Expand CTV Ad Serving Partnership
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Building on the successful Publica by IAS and Samsung Ads partnership, Samsung Ads has renewed its exclusive partnership with Publica to power their global CTV ad serving. Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science (IAS), today formally announced their renewed global partnership with Samsung Ads, powered by proprietary ACR data, […]
“Building on the successful Publica by IAS and Samsung Ads partnership, Samsung Ads has renewed its exclusive partnership with Publica to power their global CTV ad serving. Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science (IAS), today formally announced their renewed global partnership with Samsung Ads, powered by proprietary ACR data, […]”출처
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Samsung Ads identifica qué impulsa la compra de los mexicanos en cada temporada
Las grandes temporadas de descuentos se han convertido en momentos clave para el consumo en México, pero no todas generan el mismo nivel de conversión. Mientras algunas fechas despiertan una mayor intención de compra, otras logran convertir ese interés en transacciones concretas. Entender qué mueve al consumidor en cada temporalidad se vuelve, así, una oportunidad […]