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Agencies within Publicis Groupe gain LiveRamp's data collaboration and identity technology to power AI-driven ad campaigns for clients.
Publicis GroupeLiveRamp
“Publicis Groupe agreed to acquire LiveRamp in an all-cash transaction valued at roughly $2.5 billion, giving the French advertising giant a larger foothold in the fast-changing market for data collaboration and AI-powered marketing technology. The deal values LiveRamp at $38.50 a share, about 30% above the company’s closing stock price on May 15, before the […]”출처
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Publicis Media and ITV launch addressable audience partnership
Agency Publicis Media and broadcaster ITV launched a partnership letting advertisers target addressable audiences on ITV's ad inventory.
이탈리아Could Ads be Coming to Gemini? Publicis Acquires AdgeAI
On today’s digest we look at the latest surrounding ads on Gemini, an acquisition by Publicis, and the closing arguments in the first ever social media addiction jury trial. How soon could ads be coming to Gemini? Google’s SVP of knowledge […]