PubMatic and GroupM Expand Partnership to Boost Latin America Market Impact
Adspotfinder 뉴스룸
아래 출처를 바탕으로 이 사이트의 뉴스룸이 작성했어요. 사람이 쓴 글은 아니에요.
“GroupM, WPP’s media investment group, and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, are expanding their global partnership to enhance GroupM Premium Marketplace (GPM), a unified programmatic market aimed at increasing media buying transparency and efficiency, in the LATAM region.”출처
관련 뉴스
BCN and PubMatic link publisher signals to programmatic deals
BCN's agent-to-agent system now feeds publisher signals directly into PubMatic's programmatic deals, connecting publisher data to live deal-making.
PubMatic lets partners bring decisioning models into its auction
PubMatic widened Decision Fabric so partners can run their own decisioning models inside its auction, letting buyers score live bid-stream signals while impressions are still available.
PartnersPubMaticauction
PubMatic opens Zynga's mobile gaming inventory to buyers
PubMatic partnered with Zynga to make its North American mobile gaming ad inventory available to buyers through PubMatic's platform.
네덜란드