PubMatic and Havas Launch the First Agentic CTV Campaign in Spain for Telefónica, Achieving 18% Lower CPM Vs Target

BCN and PubMatic link publisher signals to programmatic deals

BCN's agent-to-agent system now feeds publisher signals directly into PubMatic's programmatic deals, connecting publisher data to live deal-making.

BCN→PubMatic→programmatic deals

소식프로그래매틱 · 경매 인프라글로벌BCNPubMatic2주 전

PubMatic lets partners bring decisioning models into its auction

PubMatic widened Decision Fabric so partners can run their own decisioning models inside its auction, letting buyers score live bid-stream signals while impressions are still available.

Partners→PubMatic→auction

출시프로그래매틱 · 경매 인프라글로벌PubMatic4주 전

PubMatic Launches Governance Architecture for Agentic Advertising on AgenticOS

Rise→PubMatic

출시프로그래매틱 · 경매 인프라글로벌PubMatic2개월 전

PubMatic opens Zynga's mobile gaming inventory to buyers

PubMatic partnered with Zynga to make its North American mobile gaming ad inventory available to buyers through PubMatic's platform.

Zynga→PubMatic

소식앱 · 광고 지면 연동글로벌ZyngaPubMatic3개월 전

PubMatic and Zynga Unlock Premium Mobile Gaming Inventory for Buyers

The partnership provides diversified demand, immersive eCommerce creative, and efficient media access across Zynga's portfolio of mobile titles in North America.

소식글로벌ZyngaPubMatic3개월 전

Dutch agency Abovomaxlead runs autonomous CTV buys via PubMatic integration

Dutch independent agency Abovomaxlead can now run autonomous connected TV ad campaigns in the Netherlands through a direct integration with PubMatic.

Abovomaxlead→PubMatic→CTV inventory

소식CTV · 구매 접근네덜란드PubMaticAbovomaxlead3개월 전