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Purch is a publisher with a $24 million business in licensing ad tech
Joining other media companies in realizing it can no longer be wholly dependent on ads for revenue, Purch is selling its proprietary technology to other publishers.
Purch Ditches Header Bidding And Moves Server-To-Server
Purch, which first implemented header bidding three years ago, has moved on. The portfolio of product review and tech sites turned off most of its header bidders last month and moved to server-to-server integrations with the same partners. Industrywide, server-to-server is considered a logical next step after header bidding. Amazon is moving server-to-server, and Google’s […]
OpenX and Purch Expand Header Bidding Partnership
Increased demand and expert yield management drives 400% lift in OpenX-driven monthly revenue LOS ANGELES & NEW YORK – OpenX, a leader in creating programmatic advertising marketplaces, and Purch, a digital content and commerce company that reaches 100 million consumers and businesses monthly, announced an expanded partnership with the successful integration of the OpenX header […]
Purch RAMP Turns Programmatic Into A ‘Race From The Bottom’
Some publishers believe programmatic creates a “race to the bottom” for its inventory. Purch, whose portfolio includes TopTenReviews and Tom’s Guide, is taking the opposite approach by using programmatic to establish the baseline value of its media. This effort, called Purch RAMP (revenue and advertising management platform), will help it create premium, custom advertising opportunities. […]
Purch Buys Consumr; Dissolving VivaKi AOD
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. App-quisition Sets Up Purch For Mobile Purch bought the price-comparison and barcode-scanning app Consumr on Tuesday. The mobile app adds to Purch’s portfolio of websites that target consumers with high intent to purchase (like review site Top Ten Reviews). “Consumr is an important piece […]
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