Sainsbury’s new Nectar360 Pollen platform will supercharge its retail media business
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“Powered by customer insight and AI, Nectar360 Pollen will revolutionise how brands and agencies run omnichannel retail media campaigns at scale A single platform that uses smart technology that gives live insights and show what’s working, improving the experience for clients and customers Live in late 2025, Nectar360 Pollen will supercharge Sainsbury’s retail media business […]”출처
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Nectar360 First UK Retail Media Network to Achieve IAB Europe Retail Media Certification
IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has announced that Nectar360, the retail media, loyalty, and insights business of the Sainsbury’s Group, has successfully achieved certification under its Retail Media Certification Programme, following an independent […]
Nectar360 expands retail media partnership with Omnicom UK
Advertisers working with Omnicom Media Group UK agencies can now expand their use of Nectar360's Sainsbury's and Argos retail media network under a deepened partnership.