Exclusive: Samba TV Acquires Semasio To Beef Up Its Contextual CTV Targeting

Semasio Launches Multi ID

New Solution for Post-Cookie Identifiability Leverages an ID-Agnostic Approach to Advertising Semasio, the leading provider of contextual targeting and semantic audience solutions, announced the launch of its Multi ID solution. Multi ID harmonizes a range of different identifiers, enhancing consumer identifiability and engagement so advertisers can effectively reach their target audience even as tracking cookies […]

출시글로벌Semasio2년 전

Fyllo | Semasio Rebrands to Semasio, Launches Contextual●PLUS

Powerful New Features Ensure Near-Real-Time Contextual Analysis and Audience Extensions To Drive High-Performing Ad Placements Fyllo | Semasio, the leading provider of next-gen contextual targeting solutions powered by advanced semantic technology, announced the launch of ContextualPLUS, a revolutionary product capable of generating precise contextual targeting segments from a minimal dataset of just 300 seed records. Powered […]

이름 변경글로벌SemasioFyllo2년 전

Fyllo|Semasio Ditches Its Cannabis Compliance Roots To Go All In On Contextual

Fyllo thinks it’s high time to expand beyond cannabis. Fyllo will shift its focus from targeted ad compliance in highly regulated verticals – namely, legalized weed – to more general contextual targeting, per an announcement on Tuesday. The company is also rebranding as Fyllo|Semasio to emphasize the contextual targeting tech it acquired from Semasio in […]

시장 데이터글로벌SemasioFyllo3년 전

ThinkNow Taps Semasio to Bring Multicultural Audiences to Programmatic Advertising

Partnership makes rich, zero-party consumer data from Hispanic, Black/African American, Asian, and LBGTQ+ audiences available, for the first time in programmatic media planning and buying. Semasio, a pioneer of targeting and insight solutions for programmatic advertising, has partnered with ThinkNow, a full-service, cross-cultural research technology company, to bring zero-party multicultural data to the programmatic ecosystem. […]

ThinkNow→Semasio

출시데이터 · 데이터 제휴글로벌Semasio4년 전

Fyllo Agrees To Acquire Semasio to Supercharge Data Solutions for Brands Looking to Reach Innovative Audiences

Fyllo, the compliance-first platform providing data-driven marketing and regulatory solutions for high-growth industries, today announced the signing of a Stock Purchase Agreement with Semasio, a pioneer in unified targeting for digital marketing. The acquisition will enhance Fyllo’s Data Solutions, including its […]

Fyllo→Semasio

인수데이터 · 인수글로벌FylloSemasio4년 전

PubMatic and Semasio Expand Partnership and Deliver Increased Reach for Omnicom Media Group

By activating Semasio’s audience segments within PubMatic’s Audience Encore, OMD Netherlands and OMG Germany engaged more consumers compared to DSP activation Today, PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, and Semasio, a pioneer in Unified Targeting, which seamlessly combines audience, and contextual targeting on the buy- and the sell-side, announced an […]

Semasio→PubMatic→Omnicom Media Group

출시프로그래매틱 · 데이터 제휴글로벌SemasioPubMaticOmnicom Media5년 전