Serge Kaldany (Uber Advertising) : Mettre en avant « le passage du media planning à l’ attention planning
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Manas Mittal of Uber Advertising Wants Your Ride to Make a Pit Stop for Coffee and Advertising
CANNES, France – The advertising industry has spent years chasing consumers from awareness to consideration to purchase. Uber Advertising has a different idea: Why not catch them while they’re literally on the way somewhere? Speaking with Beet.TV at the Cannes Lions International Festival of Creativity, Manas Mittal, vice president of product management at Uber Advertising, […]