Simulmedia and TiVo Renew Data-Licensing Partnership to Continue Powering Viewership Insights for TV+
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TiVo Viewership Data Helps Ensure Industry-Leading Audience Targeting and Reach Across Linear and Streaming Via Simulmedia’s Unique Cross-Channel TV+® Platform Simulmedia, the leader in truly cross-channel TV advertising, announced the renewal of its partnership with TiVo®, a wholly-owned subsidiary of Xperi Holding Corporation, which will help ensure that Simulmedia’s unique TV+® platform continues to provide […]
“TiVo Viewership Data Helps Ensure Industry-Leading Audience Targeting and Reach Across Linear and Streaming Via Simulmedia’s Unique Cross-Channel TV+® Platform Simulmedia, the leader in truly cross-channel TV advertising, announced the renewal of its partnership with TiVo®, a wholly-owned subsidiary of Xperi Holding Corporation, which will help ensure that Simulmedia’s unique TV+® platform continu”출처
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TiVo Ads and OpenGlass launch programmatic access to the TV homescreen
TiVo Ads and OpenGlass launched a partnership giving programmatic buyers access to TV homescreen advertising inventory.
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Simulmedia Launches Self-Serve Access to Traditional TV Ads
Skybeam, Simulmedia’s self-serve TV advertising platform, is making it easier than ever for local businesses, franchises, and agencies to get on TV. Skybeam users can now run campaigns on top broadcast and cable networks, right alongside streaming TV, all in one platform. With the launch of Traditional TV Advertising, Skybeam users can now run campaigns on […]
Simulmedia Announces Partnership with M3 MI’s MARS Consumer Health Study to Enable Pharma Marketers to Reach Target Patient Audiences Through Consent-Based Data
Leveraging M3 MI’s (formerly Kantar Media Healthcare Research) self-reported, survey-based healthcare data, Simulmedia’s enhanced offering provides pharma marketers with future-proof, privacy-compliant targeting across streaming TV. NEW YORK — Simulmedia is thrilled to announce a strategic partnership with M3 MI, a leading provider of consent-based, self-reported healthcare data. This collaboration enhances Simulmedia’s TV+ Advertising Platform, enabling pharma […]
Simulmedia Debuts Cross-Channel Offering to Help Pharma Marketers Achieve Maximum Reach and Efficiency
Partnering with PurpleLab®, Simulmedia integrates healthcare data to deliver cost-efficient campaigns across linear and streaming TV, ensuring compliance and targeting precision. NEW YORK — Simulmedia is excited to announce a powerful new offering within its TV+ Advertising Platform, specifically designed to help pharma marketers maximize the efficiency of their linear and streaming TV campaigns. This innovative pharmaceutical advertising […]
Simulmedia Adds New Automated Performance Optimization Feature to Its TV+ Platform, Enabling Unprecedented Transparency
TV+’s Automated Performance Optimization Engine makes it easier for performance-oriented marketers to optimize their CTV campaigns against mid and lower-funnel metrics Simulmedia is upgrading its TV+ platform with Automated Performance Optimization (APO), a new feature that empowers brands to unlock their full performance potential in CTV advertising. Enabled by powerful machine learning, APO is always […]
Convergence Without Collision: Simulmedia’s Morgan Bets Netflix Ad Sales Will Reach $2 Billion
LONDON, UK — If anyone was in any doubt that Netflix’s ad-supported tier had finally arrived, they just had to attend The Future of TV Advertising Global forum, in London, December 2022. There, Netflix’s president of worldwide advertising Jeremi Gorman introduced the scheme to ad buyers. In attendance, Dave Morgan, Founder & CEO, Simulmedia, liked […]