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Mobile app and gaming advertisers using Smadex can now buy OpenGlass's CTV pause-ad inventory programmatically.
“Smadex, a leading AI-driven growth engine for mobile and CTV, has partnered with OpenGlass to provide mobile app and gaming advertisers with direct, programmatic access to highly sought-after CTV Pause Ad inventory. By leveraging OpenGlass technology, Smadex is transforming the pause screen from a static holding state into a high-impact and high-attention advertising opportunity. For mobile app an”출처
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TiVo Ads and OpenGlass launch programmatic access to the TV homescreen
TiVo Ads and OpenGlass launched a partnership giving programmatic buyers access to TV homescreen advertising inventory.
TiVo AdsOpenGlass
Clinch Brings AI-driven Creative Personalization to Pause Ads Through OpenGlass Partnership
Clinch’s certification with OpenGlass unlocks real-time personalization for Advanced TV formats, scalable to 600M+ monthly impressions, across their premium publisher network, closing an operational gap in CTV’s highest-attention formats. Clinch, the operating system for autonomous advertising, and OpenGlass, the first SSP built for advanced CTV advertising, announced that Clinch’s ad-serving tags have been certified to […]
Clinch's ad tags gain certification to run on OpenGlass's CTV pause ads
Advertisers using Clinch can now serve AI-personalised creative on OpenGlass's Advanced CTV pause-ad format across its publisher network.
AdvertisersClinchOpenGlass
Smadex and Anzu bring clickable in-game ads to programmatic buyers
Programmatic buyers using Smadex can now activate clickable, intrinsic in-game ad placements in mobile and CTV games through its new partnership with Anzu.
Mobile-First DSP Smadex Launches Platform Update
Smadex, the mobile-first DSP specialised in programmatic mobile app user acquisition, business unit of Entravision (NYSE: EVC), announced the launch of Smadex Hub, its re-engineered campaign management and analytics platform. Now self-served advertisers can drive incremental revenue by creating more […]
Smadex Awarded the IAB Gold Standard In Recognition of Brand Safety Efforts
Smadex successfully passed the review process for the IAB Gold Standard and has been awarded the brand safety certification. The prestigious certification process was created by the IAB to encourage the adoption of brand safety best practices, with the aim […]