Snapchat introduced AI Sponsored Snaps, letting brands appear in Chat through AI agents Snapchatters can interact with directly. Snap said Sponsored Snaps already drive 22% more conversions with nearly 20% lower cost per action.

FTC sues Hims & Hers for allegedly sharing patients’ medical data with advertisers Meta and Snap

The U.S. federal consumer watchdog said Hims & Hers, which prescribes for sexual wellness and mental health conditions, used website trackers to share customers’ information with advertisers.

규제미국Snap AdsMeta Ads2개월 전

Announcing Unified Attribution on Snapchat | Snapchat for Business

소식글로벌Snap Ads5개월 전

Snap Dangles Thousands in Free Ad Spend As Potential TikTok Ban Deadline Nears

Buyers say Snap is “aggressively” pitching incentives to shift budgets

소식글로벌TikTok AdsSnap Ads1년 전

Snap expanded its agency offering into a tiered Agency Partner Program with badging and dedicated support, live in the US and UK and rolling out to Saudi Arabia and the United Arab Emirates.

출시글로벌Snap Ads2년 전

Snap Launches New Brand Suitability Suite for Advertisers | Snapchat for Business

출시글로벌Snap Ads2년 전

Omnicom Media Group strikes partnership with Snap for creator collaboration

OMG’s influencer marketing agency Creo is partnering with ​Snapchat’s​ Snap Star Collab Studio to develop brand campaigns with the platform’s creators, known as Snap Stars.

Snap Ads→Omnicom Media

소식소셜 · 구매 접근글로벌Omnicom MediaSnap Ads2년 전