Sourcepoint, Mediamath in first-of-its-kind ‘privacy-safe’ inventory deal
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Sourcepoint, the data privacy software company of record for the digital marketing ecosystem, has integrated its privacy safety data with MediaMath, in order to provide MediaMath customers with pre-bid access to inventory segments that meet their privacy compliance standards. The integration helps responsible advertisers easily reach consumers in environments they have deemed compliant, brand safe, […]
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“Sourcepoint, the data privacy software company of record for the digital marketing ecosystem, has integrated its privacy safety data with MediaMath, in order to provide MediaMath customers with pre-bid access to inventory segments that meet their privacy compliance standards. The integration helps responsible advertisers easily reach consumers in environments they have deemed compliant, brand safe”출처
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