CEO von Weischer JvB: "Stärkung unserer Programmatic-DOOH-Kompetenz hat Priorität"
2023년 5월 4일
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Weischer invests in AI firm Erason to cut wasted ad reach
German ad sales house Weischer invested in AI company Erason to reduce wasted reach in its media sales, aiming to make campaigns more efficient for advertisers.
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Advertisers can now buy Weischer's digital out-of-home inventory in Germany through Prebid-based programmatic bookings.
Prebid→Weischer
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