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Teads and Koddi Announce Global Partnership to Advance Programmatic Access to Retail Media

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“Strategic integration brings OpenRTB standards to onsite retail inventory across the US and Europe, enabling brands to activate high-intent placements alongside omnichannel campaigns Teads, the omnichannel outcomes platform, and Koddi, a leading commerce media platform, announced a global partnership delivering an open, universal OpenRTB standard for onsite retail media inventory.”
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