Telly makes its Home Screen ads buyable programmatically for the first time through Magnite, with The Trade Desk and Teads signed on as buyers and a Five-Minute Private Marketplace for extended-duration creative.

Magnite extends its AI agent orchestration across formats

Magnite expanded Orchestration, its coordination layer for AI buying agents, across streaming, linear TV, audio and display, and opened it to third-party integrations so buyer and seller agents can package and activate inventory together.

AI buying agents→Magnite Orchestration→seller agents

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Telly opens Home Screen Ads to programmatic buyers via Magnite

Telly expanded its partnership with Magnite, bringing Telly's Home Screen Ads to programmatic buyers including The Trade Desk and Teads.

Telly→Magnite→The Trade Desk & Teads

TV Manufacturer Telly Touts Programmatic Home Screen Ads

Telly, the startup that gives away free smart TVs in exchange for data and ad exposure, is making its home screen ads available for brands to buy programmatically – and pushing for industry standards to help attract more spend.

LoopMe brings Brand Lift measurement into The Trade Desk

LoopMe has integrated its Brand Lift measurement with The Trade Desk's Measurement Marketplace, making it available to Trade Desk's advertiser customers.

LoopMe→The Trade Desk

Cognitiv combines deep learning with Magnite's real-time data

Cognitiv's deep-learning models now run on Magnite's real-time data to improve programmatic curation and identify high-value impressions for advertisers.

Magnite→Cognitiv

Teads Sues Google, Claiming Some Disputed Ad Practices Were Never Really Retired

Teads is the fifth major SSP to sue Google in the last year over claims that its anti-competitive ads practices hampered competition.