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Disney becomes sole owner of Hulu, its streaming and advertising platform, after paying NBCUniversal $438.7 million for its remaining stake.
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Omnicom Media and Disney Advertising add sequential ads to streaming
Omnicom Media's advertiser clients can now run sequential ad stories across ad breaks in Disney's streaming service.
Omnicom Media and Disney Advertising collaborate to enable sequential ads in streaming
Omnicom Media and Disney have implemented a connected TV ad solution that enables dynamic sequential storytelling across VOD and live programming.
Omnicom Media and Disney Advertising collaborate to enable sequential ads in streaming
Omnicom Media and Disney have implemented a connected TV ad solution that enables dynamic sequential storytelling across VOD and live programming.
NBCUniversal Peacocked Its Ad Performance Prowess On Its Upfront Stage
NBCU kicked off the 2026 upfront week with an original take on a not-so-original trend: ad performance. NBCU touted how it’s tapping into modern marketing hot topics, such as sports and AI, to drive ad performance.