The Economist is looking beyond traffic to measure the success of its brand marketing push
Adspotfinder 뉴스룸
아래 출처를 바탕으로 이 사이트의 뉴스룸이 작성했어요. 사람이 쓴 글은 아니에요.
One year into The Economist’s brand marketing push, the company is prioritizing metrics such as brand lift and awareness over traffic.
“One year into The Economist's brand marketing push, the company is prioritizing metrics such as brand lift and awareness over traffic.”출처
무엇에 관한 소식인지
매체사·플랫폼
관련 뉴스
The Economist launches new audio and video tier targeting younger subscribers
The Economist has launched a lower-priced audio and video subscription to attract younger readers, called Economist Play.
DNA acquires Digital News Agency from The Economist
Independent creative & content collective, DNA, today announced it has acquired the award-winning content and distribution platform, the Digital News Agency, from The Economist. DNA Since the acquisition, DNA has reinvested and reimagined the platform, making it one of the most intuitive, innovative and powerful products on the market, making it the ideal platform for […]
The Guardian, The FT, The Economist and more team up with Acast to launch new consortium
The Guardian, FT, The EconomistAcast
The Economist Is Chasing Enterprise Budgets With Its Latest Business Unit, Impact
The Economist Group generated an operating profit of £41.8 million in 2021, up 27% from the year before.
The Economist Group Lays Off 90 Staffers, Shuts Down Print Edition of 1843
The Economist Group will fire 90 non-editorial employees and shut down the print edition of its lifestyle magazine 1843. The magazine will become digital-only, executives said Friday. (Adweek) The areas […]
Teads Signs Exclusive Global Partnership with The Economist Group
● The deal gives the global media brand access to Teads’ innovative technology platform, including Teads Studio, ensuring elegant ad solutions and best in class user experiences. ● With 1.2bn global users, Teads inRead has now become the standard in outstream advertising. Teads, the global media platform, today announces an exclusive […]
The Economist GroupTeads