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Is Time Inc. trying to take on Google and Facebook? The publisher announced Monday that it’s acquiring cross-device and mobile ad platform Adelphic to build what it’s calling a “people-based DSP.” Time Inc. has certainly been on a tech tear. The Adelphic deal, slated to close during Q1, comes just shy of a year after Time […]
“Is Time Inc. trying to take on Google and Facebook? The publisher announced Monday that it’s acquiring cross-device and mobile ad platform Adelphic to build what it’s calling a “people-based DSP.” Time Inc. has certainly been on a tech tear. The Adelphic deal, slated to close during Q1, comes just shy of a year after Time […]”출처
Adelphic Inks First-to-Market Integration with Clinch
Adelphic, a Viant people-based DSP for omnichannel advertising, announced that it has inked a new integration with Clinch, the Personalization Everywhere company that provides cross-channel dynamic creative optimization (DCO) technology, to deliver new shoppable video ad solutions for brands across its platform. As part of the agreement, marketers can now leverage Clinch’s DCO, shoppable video […]
ClinchAdelphic
Adelphic Partners with Killi Ltd., First DSP to Integrate Fair-Trade Audience Taxonomy That Compensates Consumers For The Use of Their Data
Adelphic Becomes First Demand Side Platform To Integrate Always-On Killi Audiences Adelphic, a Viant people-based DSP for omnichannel advertising, announced its integration with Killi Ltd., a consumer-facing privacy ecosystem that pays consumers directly for their use of their data. As part of this integration, Adelphic becomes the first demand-side platform (DSP) to integrate Killi’s ethical […]
KilliAdelphic
Adelphic Strengthens Identity Resolution Capabilities, Integrates with Adstra
New Partnership Brings Scalable Identity-Based Matching Capabilities Adelphic, a Viant people-based DSP for omnichannel advertising, is expanding its already robust data footprint by announcing its identity based partnership with Adstra, the first Data Bureau designed to help marketers orchestrate the application of data to all dimensions of their efforts. Adstra direct match audiences are now available […]
AdstraAdelphic
Adelphic Expands Programmatic Audio Advertising Capabilities Through New AdsWizz Integration
Audio Partnerships Offer Access to More Than 90% of Available Streaming Audio and Podcast Inventory Adelphic, a Viant subscription-based self-service platform for omnichannel programmatic advertising, partnered with AdsWizz, the leading global technology provider for digital audio advertising solutions, expanding Adelphic’s premium programmatic audio inventory offering to include significant additional streaming audio and podcast inventory. As […]
Adelphic teams up with IAS to enable pre-bid keyword filtering for brand safety
The integration allows advertisers to avoid bidding when specific keywords appear in a URL.
Viant’s Adelphic Extends Partnership With IAS, Offering Custom Keyword Pre-Bid Optimization
Leading self-service advertising platform provides pre-bid avoidance segments, helping advertisers avoid unwanted impressions Adelphic, a Viant subscription-based, self-service platform for cross-channel programmatic advertising, announced a partnership extension with Integral Ad Science (IAS) to provide industry-leading, pre-bid custom keyword optimization. Adelphic is among the first to market with this solution that ensures advertisers can avoid specific […]
IASAdelphic