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Advertisers in the UK can no longer run less-healthy food and drink ads on TV before a 9pm watershed or in equivalent online placements.
UKAdvertisers
“The British government has introduced from today a voluntary phasing-in of restrictions on the advertising of less healthy products (originally referred to in the consultation as products high in fat, salt or sugar) on TV and online. Included in the policy are a 9pm watershed for less healthy food and drink advertising on TV, including all […]”출처
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Compliant LHF Ads Build Trust in Smaller Brands Finds New Azerion Research
Smaller, less healthy food (LHF) brands should not fear the forthcoming legislation that will restrict when and where they advertise. Rather than weakening performance, compliant ads can increase comfort and trust and evoke positive emotions with viewers. This is a key […]
UK bans Sanex ad for racial stereotyping
The UK advertising regulator banned Sanex's ad campaign after finding it relied on racial stereotyping, barring the brand from running it again.
UKSanex
UK Digital Ad Spend Drops 5% In Q2
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DAR She Blows Nielsen’s Digital Ad Ratings and Total Ad Ratings products can now measure YouTube and YouTube TV inventory when streamed through connected TV platforms. As MediaPost points out, Nielsen’s two ad ratings solutions can already measure YouTube and YouTube TV inventory on PCs, laptops […]
UK ad spend hits £6bn in Q1 2019 as podcasting soars
UK adspend rose 4.2% to reach £6.0bn in the first quarter of this year, with online radio ad expenditure growing a massive 26.5% year-on-year, according to new research.
U.K. Bans Advertisements Depicting Gender Stereotypes
Men unable to change diapers; women cleaning while men kick their feet up on the couch; women having trouble with parking: Scenes like these, which play on gender stereotypes, are […]
Gender stereotypes banned in UK ads
Adverts depicting harmful gender stereotypes, such as men struggling with the housework or women unable to park a car, will be banned in the UK under a new ruling coming into force today.