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Universal Ads launches in the UK on Channel 4, ITV and Sky

출시TV · 구매 접근영국

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Advertisers can now buy TV ad inventory on Channel 4, ITV and Sky in the UK through Comcast's Universal Ads self-serve platform.

AdvertisersUniversal AdsChannel 4, ITV, Sky

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Publicis Media and ITV launch addressable audience partnership

Agency Publicis Media and broadcaster ITV launched a partnership letting advertisers target addressable audiences on ITV's ad inventory.

Publicis MediaITV

출시CTV · 데이터 제휴글로벌Publicis MediaPublicismediaITV

As Universal Ads announces influencers-on-TV inventory, is ‘creator TV’ finally here?

출시글로벌Universal Ads

Omnicom and Sky Media launch biddable sports ad marketplace

Omnicom and Sky Media have launched a marketplace that lets buyers bid programmatically for sports advertising inventory.

OmnicomSky Mediasports inventory

출시CTV · 경매 인프라글로벌Sky MediaOmnicom Media

Universal Ads adds LiveRamp and mobile measurement partners to premium TV

Universal Ads added audience and mobile-measurement partners including LiveRamp, giving advertisers a way to activate customer segments and app measurement on premium TV buys.

LiveRampUniversal AdsPremium TV

출시CTV · 측정 연동글로벌Universal Ads

Sky's ITV takeover gives it 44% of the UK TV ad market

Sky completed its takeover of ITV's broadcast and media division, giving Sky control of 44% of the UK TV ad market that advertisers buy into.

SkyITV

인수CTV · 인수영국ITVSky Media

Comcast’s Universal Ads launches in the UK, aiming to bring more SMB ad budgets to TV

출시영국Universal Ads