Univision Test Drives Server-Side Header Bidding, Aims For More Video And In-App Ads
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Spanish-language broadcaster Univision’s media sales arm has been busy the past six months. In addition to packaging Univision Digital inventory more holistically with sister portfolio properties like The Root, Fusion and The Onion, Univision has tweaked its programmatic stack on the back end. That overhaul is one of the agenda items for Dave Katz, who joined Univision […]
“Spanish-language broadcaster Univision’s media sales arm has been busy the past six months. In addition to packaging Univision Digital inventory more holistically with sister portfolio properties like The Root, Fusion and The Onion, Univision has tweaked its programmatic stack on the back end. That overhaul is one of the agenda items for Dave Katz, who joined Univision […]”출처
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Univision and Mediahub Announce Industry-First Initiative with EDO and datafuelX to Leverage Consumer Behavior Data as Performance Currency for Major TV Ad Buys
Partnership will Enable Univision to Optimize Business Outcomes for Clients by Guaranteeing Future Performance Based on Real-Time Consumer Engagement Univision Communications Inc., the leading Spanish-language media and content company in the U.S., and Mediahub, a leading global media agency and part of IPG, today announced a groundbreaking partnership with EDO, Inc. and datafuelX to leverage proprietary consumer behavior data to […]
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LiveRamp Launches Enhanced TV Platform With Support from Innovid, E.W. Scripps Company, Publica, Philo, Plex, Univision and Dish
New Capabilities Enable Brands, Programmers, and Sell-Side CTV Platforms to Plan, Forecast, Activate, Quantify, and Collaborate across All TV Inventory Types LiveRamp , the leading data connectivity platform, announced that it has added streaming inventory forecasting and data collaboration capabilities into its TV platform. With these additions, LiveRamp TV becomes the first and only end-to-end […]
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Univision Ad Revenue Jumps 72%
Spanish-language media giant Univision Communications, which late last year sold a majority stake to an investor group led by former Viacom CFO Wade Davis and recently agreed to a merger […]
Univision, Televisa Join Forces in $4.8 Billion Spanish-Language Media Merger
Univision and Mexico’s Televisa—two of the biggest Spanish-language media companies—are preparing to join forces in a merger that will enable them to capitalize on the so-far sluggish Hispanic global streaming […]
Univision Acquires Largest Spanish-Language Ad-Supported Streaming Service, VIX
VIX to accelerate PrendeTV in the U.S. bringing strong audience momentum, a massive content library and world class management MIAMI — Univision Communications Inc., the largest Spanish-language content company in the U.S., announced today it has acquired VIX, Inc., the leading independent ad-supported streaming service that offers video-on-demand content to millions of U.S. Hispanics and […]
Univision And Nielsen Sign Multi-Year, Multi-Market Renewal Agreement For Audio Measurement
Nielsen announced that Univision has signed a multi-year agreement with Nielsen Audio. This renewal covers national and local measurement of all 58 of Univision’s owned and operated Uforia Audio Network stations in 15 key markets, which include the top 10 U.S. Hispanic markets and Puerto Rico. Spanish-language radio plays an indispensable role in appealing to […]
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