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Google sent the online ad ecosystem reeling a week ago with the news that, upon reflection, third-party cookies will not be deprecated for the entire browser. But what about the ad tech vendor partners that committed serious energy and resources to test Chrome’s Privacy Sandbox proposals? Vendors like Criteo, RTB House, Raptive and MiQ placed […]
“Google sent the online ad ecosystem reeling a week ago with the news that, upon reflection, third-party cookies will not be deprecated for the entire browser. But what about the ad tech vendor partners that committed serious energy and resources to test Chrome’s Privacy Sandbox proposals? Vendors like Criteo, RTB House, Raptive and MiQ placed […]”출처
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Elcano, Raptive, and Index Exchange Launch Raptive Unison to Bring Exclusive Creator Audiences to CTV and Beyond
Elcano announced a strategic partnership with Raptive, the creator media company, and Index Exchange, one of the world’s largest independent supply-side platforms. The collaboration marks the launch of Raptive Unison, a curation product that gives advertisers access to Raptive’s verified, high-quality audiences across programmatic channels, including Connected TV (CTV). Partnering with Elcano and Index Exchange […]
Raptive Unison brings creator audiences to CTV via Index Exchange
Advertisers can now buy Raptive's verified creator audiences across CTV and other programmatic channels through Elcano's new Raptive Unison curation product on Index Exchange.
Index ExchangeElcanoRaptive
RTB House launches ContentGPT to hone audience insights
In a significant development, RTB House, a leader in digital marketing, has announced the introduction of ContentGPT. This innovative technology component is set to revolutionise the way marketers understand and engage with online audiences. By leveraging the capabilities of Generative Pre-trained Transformers (GPT) and Large Language Models (LLMs), ContentGPT provides unparalleled insights into the specific interests […]
RTB House Introduces Generative AI Technology for More Precise Audience Insights
ContentGPT will better understand open internet user interest and intent to optimise results and deliver more accurate targeting for clients In a significant development, RTB House, a leader in digital marketing, has announced the introduction of ContentGPT. This innovative technology component is set to revolutionize the way marketers understand and engage with online audiences. By […]
RTB House launches PrimeAudience privacy sandbox-linked ad network
RTB House has announced the launch of PrimeAudience, one of the first companies dedicated to utilising Chrome’s Protected Audience API and Topics API to provide advertisers with advanced behavioural targeting capabilities. As the deadline for the deprecation of third-party cookies on Chrome approaches, PrimeAudience offers a unique solution to brands and a new revenue stream for […]