Viant and Disney Advertising Collaborate to Scale Streaming Audiences

소식오스트레일리아

Adspotfinder 뉴스룸

아래 출처를 바탕으로 이 사이트의 뉴스룸이 작성했어요. 사람이 쓴 글은 아니에요.

Unlocking New Business through Independent Agencies Viant Technology Inc. announced an expanded agreement with Disney Advertising focused on making premium CTV, video, and display inventory addressable and biddable for advertisers. “Viant’s Direct Access program continues to power more impactful relationships between our advertising clients and world-class CTV content owners,” said Tom Wolfe, Viant’s SVP, Business […]

“Unlocking New Business through Independent Agencies Viant Technology Inc. announced an expanded agreement with Disney Advertising focused on making premium CTV, video, and display inventory addressable and biddable for advertisers. “Viant’s Direct Access program continues to power more impactful relationships between our advertising clients and world-class CTV content owners,” said Tom Wolfe, Vian”
출처

무엇에 관한 소식인지

매체사·플랫폼

광고 거래소

관련 업종

관련 뉴스

Omnicom Media and Disney Advertising add sequential ads to streaming

Omnicom Media's advertiser clients can now run sequential ad stories across ad breaks in Disney's streaming service.

Omnicom MediaDisney Advertising

출시CTV · 광고 지면 연동글로벌Favicon of Disney AdvertisingDisney AdvertisingFavicon of Omnicom MediaOmnicom Media

Omnicom Media and Disney Advertising collaborate to enable sequential ads in streaming

Omnicom Media and Disney have implemented a connected TV ad solution that enables dynamic sequential storytelling across VOD and live programming.

OMNICOM AND DISNEY ADVERTISING TEAM UP TO ENABLE SMARTER SEQUENTIAL ADVERTISING IN STREAMING

Disney AdvertisingOmnicom Media

출시CTV · 광고 지면 연동글로벌Favicon of Omnicom MediaOmnicom MediaFavicon of Disney AdvertisingDisney Advertising

Omnicom Media and Disney Advertising collaborate to enable sequential ads in streaming

Omnicom Media and Disney have implemented a connected TV ad solution that enables dynamic sequential storytelling across VOD and live programming.

Magnite Unveils New AI-Powered Intelligent Assistance and Agentic Execution Capabilities, Empowering Media Owners and Buyers

Disney AdvertisingMagniteSpectrum Reachbuyers

출시프로그래매틱 · 경매 인프라글로벌Favicon of MagniteMagniteFavicon of Disney AdvertisingDisney AdvertisingFavicon of Spectrum ReachSpectrum Reach

Viant Announces Agreement to Acquire TVision Strengthening Its AI-Powered Programmatic Platform

Delivering Advertisers an Unbiased View of the TV Landscape and a Clearer Path to Results Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, announced it has entered into a definitive agreement to acquire TVision Insights, the only attention measurement provider delivering second-by-second, eyes-on-screen attention, co-viewership and in-room presence for TV. “With TVision, […]