Yahoo Advertising launched Yahoo Backstage, giving Yahoo DSP advertisers a direct path to curated premium publisher inventory. Over 100 publishers signed on, including A+E Networks, Dotdash Meredith, Newsweek, Raptive, The Arena Group and VIZIO.
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Yahoo DSP Launches In-Flight Outcomes in Europe
Yahoo DSP has launched In-Flight Outcomes (IFO) in the UK and Europe, allowing advertisers to connect programmatic media to real-world business outcomes including purchase data in order to auto-optimise campaigns in real time. In-Flight Outcomes on Yahoo DSP tackles the challenge […]
Clinch Expands Yahoo DSP Partnership with Creative Trafficking API and Unique Audience-Driven Creative Decisioning
ClinchYahoo DSP
Yahoo DSP opens an Agent Network linking advertisers to third-party AI agents
Advertisers using Yahoo DSP can now connect to AI agents built by third-party technology partners directly within their DSP workflows.
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Yahoo DSP is launching an ‘agent network’
Yahoo positioning itself as an alternative to the industry’s emerging black boxes as part of a 23-partner network.