Yahoo and Taboola entered a 30-year exclusive commercial agreement under which Taboola exclusively powers native advertising across Yahoo's digital properties, buyable through the Yahoo DSP.
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Taboola acquires ad network Dianomi
Taboola has acquired Dianomi, a UK finance-focused ad network, bringing its 600-plus finance advertisers and publishers like Reuters and Bank of America onto Taboola's Realize platform.
Taboola Eyes The Finance Vertical With An Offer To Acquire Ad Network Dianomi
Taboola has made an offer to buy Dianomi, a UK-based ad tech company that connects financial advertisers with premium business and finance publishers. Terms of the deal include a cash component and potential earnout provisions tied to publisher revenue, valuing Dianomi at somewhere between 19 million pounds and 27 million pounds (roughly $25 million to […]
Taboola places content discovery ad units across Goal.com
Taboola's content discovery and audience-engagement widgets are now running on Goal.com, extending Taboola's advertiser network across one of the largest football sites.
TaboolaGoal.com
Yahoo DSP Launches In-Flight Outcomes in Europe
Yahoo DSP has launched In-Flight Outcomes (IFO) in the UK and Europe, allowing advertisers to connect programmatic media to real-world business outcomes including purchase data in order to auto-optimise campaigns in real time. In-Flight Outcomes on Yahoo DSP tackles the challenge […]
Clinch Expands Yahoo DSP Partnership with Creative Trafficking API and Unique Audience-Driven Creative Decisioning
ClinchYahoo DSP