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News Corp-owned U.K. tabloid The Sun is building an AI agent for its programmatic business

The Sun is building an AI agent for its programmatic advertising business, spurred by recent developments from the buy-side.

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The Sun bolsters digital offering with new programmatic leads

UK daily news brand The Sun today announced the appointment of two Programmatic Sales Leads to The Sun’s commercial team. The Sun programmatic hires Alexander Craig is promoted from within The Sun commercial team, having previously held the position of Senior Sales Manager. He is joined by Laurence Saleh, who bolsters the team with his experience in […]

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The Sun opens Facebook page to advertisers with new video format

News UK has launched ‘The Sun Social Studio’ a new Facebook video ad format, with The Perfume Shop as its first client.

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