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First home-grown UAE Ad Exchange & SSP

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VeraViews launches first home-grown UAE ad exchange & SSP

VeraViews, has announced the official launch of the UAE’s first home-grown ad exchange and supply-side platform (SSP), established to transform UAE’s digital advertising ecosystem and set a new gold standard for secure, accountable, and fraud-free programmatic advertising, including high-value video formats. At its core, an ad exchange is a digital marketplace that connects advertisers with […]

VeraViews joins the Conscious Advertising Network (CAN)

VeraViews will join CAN’s existing 180+ members in working to break the economic link between advertising and harmful content London, UK, 13th June 2024: VeraViews, an open-ledger advertising ecosystem that prevents ad fraud, has been accepted as a member of the Conscious Advertising Network (CAN). In its membership application, VeraViews explained how ad fraud hurts […]

VeraViews joins the Conscious Advertising Network

VeraViews, an open-ledger advertising ecosystem that prevents ad fraud, has been accepted as a member of the Conscious Advertising Network (CAN). VeraViews joins CAN In its membership application, VeraViews explained how ad fraud hurts both advertisers and publishers, and detailed its open ledger-based ad tech solution and patented ‘Proof of View’ (PoV) PoV technology, tailored […]

Adtech Verasity’s VeraViews included on IAB Global Vendor List

Verasity, an adtech company that prevents invalid traffic across digital video advertising, announces today the inclusion of its VeraViews ad stack, powered by Verasity’s patented Proof of View technology, in the IAB’s Global Vendor List (GVL). Veraviews VeraViews is an ad stack and advertising ecosystem powered by distributed ledger technology (DLT) and built around Verasity’s […]