OTTO Retail Media

OTTO is a German online shop selling fashion, furniture and technology, including women's and men's clothing, shoes, jewelry, watches, heating and bathroom fittings, flooring, tools, camping gear, household decoration and bicycles, with installment payment (Ratenkauf), buy-on-invoice, old-device takeback and assembly services, plus daily, weekly and monthly deals, a Super-Sale section and account features such as order history, invoices and saved messages.

Advertising runs through OTTO Retail Media across CTV, commerce, email, OOH and web channels, with named ad spots Connected TV (CTV), Deals, Digital out of Home (DOOH), Newsletter, Sponsored Display Ads (SDA) and Sponsored Product Ads (SPA).