Nonprofit US podcast network selling sponsorships across Radiotopia and its shows
합병: PRI
PRX distributes public radio programs and podcasts across US public media stations, reaching listeners described as late millennials who are well-off, highly educated and urban, and offers sponsorship placements.
PRX distributes public radio programs aired on public media stations across all 50 U.S. states, with those broadcasts also available as podcasts, and states its network reaches 100 million listeners each month. Programs include Latino USA, Left, Right & Center, Live Wire, The Moth, Reveal, Snap Judgment, Sports in America with David Greene, This American Life and The World, plus podcasts distributed through Radiotopia.
Sponsors reach an audience described as skewing age 25-40, well off, highly educated and urban. Listener surveys from 2018-2020 found 68% listen to nearly every episode, 64% have a positive impression of sponsors, 55% recall sponsor names, 38% are likely to visit a sponsor's website and 23% are likely to purchase a sponsor's products.
각 광고 지면은 웹, 동영상, 검색, TV 등 게재되는 위치별로 분류되어 있어 무엇을 구매하는지 명확히 알 수 있습니다.
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