Sports Hochi

Sports Hochi publishes sport and entertainment news in Japan, with dedicated sections for the Giants baseball team, sumo, MLB, baseball, soccer, entertainment, golf and the Hakone Ekiden relay, plus horse racing, boat racing, keirin, auto racing, fortune telling and shogi and go. Photo features, film and fashion coverage, manga and lifestyle content also run alongside its news reporting, along with a members-only section for subscribers and a dedicated horse-racing tips site called 馬トク.

Its ads.txt file lists 80 authorized ad systems, 44 of them direct and 55 reseller, and sales house Insticator Inc. (dba The COOL Company) sells on the site.