The Paper

The Paper is a news publication in China, covering current affairs, politics, business and culture through its website and app for a Chinese-reading audience. Its coverage blends conventional news reporting with longer-form and multimedia storytelling, positioning it among the country's digital-native news outlets rather than a paper carried over from print.

Its output includes columns and commentary from outside contributors alongside staff reporting, giving its coverage a mix of news and opinion voices.

Advertising includes display and native brand advertising across app and web, in-app video and livestream sponsorship, and sponsored or branded content columns.