Ukrainska Pravda

Ukrainska Pravda is a Ukrainian-language news outlet founded in 2000, covering politics, the war, economy, society, sport and culture, and describing itself as one of the oldest and most respected outlets on the Ukrainian media market. It also runs a club membership, podcasts, events and several sub-projects on business and finance, society, celebrity news, sport, technology and European affairs.

Ad formats named include banner advertising (банерна реклама), native advertising (нативна реклама), direct advertising (пряма реклама), video integrations, longreads, special projects (СПЕЦПРОЄКТИ), client projects, PROMOTED placements and events (Івенти). Sales houses named include MEMBRANA EUROPE B.V., Seedtag Advertising SL, Adtelligent Inc, NoBid LLC and Adpone SL. Its ads.txt file lists 122 ad systems, 72 sold direct and 91 through resellers.