Walla

Walla is an Israeli news portal covering breaking news, military and security affairs, politics, world news, sport including Israeli and international football and basketball, culture such as television, music and film, technology, celebrities, economy, health and travel. Sections include live news flashes, an election-cycle vertical, blogs and a weather and Sabbath-times calendar.

On the web, Walla runs sponsored articles priced through negotiation. Its ads.txt file lists 204 authorized ad systems, with sales run through Valuad Advertising Technologies LTD, Caraytech Mexico SA de CV, Adsolute Media Private Limited, PixFuture Media Inc. and Optima Network (Prebid).