America's Test Kitchen opens FAST channel ads via Magnite and PubMatic
Redakcja Adspotfinder
Napisane na podstawie źródła poniżej przez automatyczną redakcję tej strony, a nie przez człowieka.
Buyers can now purchase America's Test Kitchen's FAST channel ad inventory through Magnite and PubMatic using PMP deals or programmatic guaranteed.
Magnite, PubMaticAmerica's Test Kitchen
Magnite Named Primary Video Ad Server and a Programmatic Technology Provider for HP TV+
HP TV+Magnite
BCN and PubMatic link publisher signals to programmatic deals
BCN's agent-to-agent system now feeds publisher signals directly into PubMatic's programmatic deals, connecting publisher data to live deal-making.
Roku and Horizon Media partner on CTV ad precision
Media agency Horizon Media and Roku formed a partnership aimed at improving precision targeting for advertisers buying Roku's CTV inventory.
Horizon MediaRokuCTV inventory
Magnite extends its AI agent orchestration across formats
Magnite expanded Orchestration, its coordination layer for AI buying agents, across streaming, linear TV, audio and display, and opened it to third-party integrations so buyer and seller agents can package and activate inventory together.
AI buying agentsMagnite Orchestrationseller agents