Roku and Horizon Media partner on CTV ad precision
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Media agency Horizon Media and Roku formed a partnership aimed at improving precision targeting for advertisers buying Roku's CTV inventory.
Horizon MediaRokuCTV inventory
“<div class="hs-featured-image-wrapper"> <a href="https://advertising.roku.com/learn/resources/unlocking-ctv-precision" title="" class="hs-featured-image-link"> <img src="https://advertising.roku.com/hubfs/Q326_Horizon%20Partnership_Header%20Image_v1.jpg" alt="Unlocking CTV precision: Inside Roku and Horizon Media’s new partnership" class="hs-featured-image" style="width:auto !important; max-width:”Źródło
Wydawcy i platformy
Fox Corporation agreed to acquire Roku for $160.00 per share in cash and FOX Class A common stock, valuing Roku at approximately $22 billion in enterprise value; the combined company would include Tubi and The Roku Channel. The deal is pending.
Fox Corporation agrees to acquire Roku for about $22 billion
Fox Corporation is acquiring Roku, valuing it at about $22 billion, bringing Roku's advertising platform and CTV inventory under Fox ownership pending regulatory approval.
Fox CorporationRoku
Tubi's owner Fox Corporation agreed to acquire Roku for about $22 billion in enterprise value, which would put Tubi and The Roku Channel in one company; the deal is pending.
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Amazon AdsRoku