Digiday: Omnicom Media and Disney Advertising collaborate to enable sequential ads in streaming
The appraisal of NBCUniversal's stake in Hulu was completed on June 9, 2025, with Disney paying an additional $438.7 million to take full ownership of Hulu; the purchase was to close on or before July 24, 2025.
MarTech Series: Viant and Disney Advertising Collaborate to Scale Streaming Audiences
Adweek: Disney Advertising Sets DEI-Centric Branded Content Partners Ahead of Upfront
Beet.TV: Disney Advertising Teams With EDO on Measuring Ad Outcomes: EDO’s Kevin Krim
Disney+ made its ad-supported subscription plan available in the U.S. on December 8, 2022, with more than 100 advertisers across all major categories at launch.
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