ExchangeWire: Digest: Apple Trains Its own AI Model For China; Walmart Connect Adds Negative Keyword Controls For Sponsored Ads
Walmart completed its acquisition of Vibe.co, a self-service streaming TV advertising platform, which will help Walmart Connect offer advertisers new ways to plan, buy and measure streaming TV advertising.
AdExchanger: Walmart Connect And Magnite On The Convergence Of Retail Media, CTV And Programmatic | Cannes 2026
PPC Land: Walmart Connect brings real purchase data into Google DV360 for YouTube ads
Beet.TV: Walmart Connect Partners with Yahoo DSP, Magnite to Expand Retail Media Reach
Digiday: Walmart Connect takes a play out of the Amazon playbook to make agentic AI the next battleground in retail media
AdExchanger: Walmart Connect Is Offering Closed-Loop Measurement on TikTok, Snapchat and Roku
MarTech: Walmart Connect goes international and adds self-service
AdExchanger: Comscore Seeking National And Local MRC Accreditation; Walmart Connect Rolling Out A DSP
AdExchanger: Walmart Connect Adds A Trio Of Partners With An Eye On Attracting Smaller Advertisers
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