Sellers offering "Hero Ad" spots
About this spot type
Part ofWebsite & Display
What it isBanner units on the site's pages — leaderboard, sidebar, in-article.
How it's boughtTwo doors: at auction through the exchanges the site's ads.txt declares, or direct from the seller for a fixed position.
When it's the right buyThe volume buy. Auction needs no contact and scales across many sites; direct buys a fixed position the auction cannot promise.
Lead timeSame day at auction; days when bought direct
Ad spots2
The text describes the whole Website & Display family. The numbers are this type's own, from published sellers.
What it costs
The median published price, the recorded lead time and how sellers sell it.
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