Capterra

Capterra is a software review and comparison platform based in the United States, helping businesses research and compare software products across categories before making a purchase decision. Listings include user reviews, feature comparisons and pricing information submitted by vendors and users.

Software vendors use it to build a public profile and reach buyers actively evaluating products, while buyers use it to narrow down options before contacting a vendor. Advertising formats include profile-based brand building, pay-per-click placements aimed at engaged buyers, and qualified lead generation for vendors. Categories span software used across business functions, from accounting and human resources to marketing and project management, with filters that let buyers narrow results by business size, features and price.