Notícias

Meta bans ads from TikTok's US minority owner ByteDance

Meta has placed a complete ban on ads and marketing from ByteDance, TikTok's US minority owner.

ByteDance→Meta→Facebook and Instagram

LG Ad Solutions and Best Buy Ads connect LG TV inventory to retail media

Best Buy Ads can now be used with LG Ad Solutions' TV inventory, joining retail media with CTV.

Best Buy Ads→LG Ad Solutions→LG TV inventory

NovidadeCTV · Acordo de distribuiçãoGlobalBest Buy Adshá 6 dias

Flipp brings store visit measurement to Brazil

Advertisers in Brazil can use Flipp's NativeX, a mobile scrolling ad format, and measure visits to physical stores.

Brazilian advertisers→Flipp→physical stores

NovidadeMensuração · Integração de mensuraçãoGlobalFlipphá 6 dias

Omnicom Media and Rembrand scale AI in-content advertising

Omnicom Media advertisers get Rembrand's VISTA platform combined with Acxiom and Omni data and access to premium inventory from major media partners.

Omnicom Media→Rembrand→premium media partners

NovidadeProgramática · Integração de espaços publicitáriosGlobalRembrandhá 6 dias

Bstore adds Fusion Signage to its retail media network

Bstore is stepping up its retail media network with Fusion Signage.

Advertisers→Bstore→Fusion Signage

San Diego County sues AppLovin over adult ads in children's games

San Diego County sued AppLovin over adult ads served in children's games.

Advertisers→AppLovin→children's game apps

Walmart plans TV ad push after buying Vizio and Vibe.co

Walmart says the Vizio and Vibe.co acquisitions have created thousands of non-retail advertisers for its TV advertising.

Advertisers→Walmart→Vizio→CTV

Olyzon launches agentic orchestration platform for advertising

Olyzon's agents orchestrate media budgets across a buyer's existing partners, from The Trade Desk, Amazon DSP and Yahoo DSP to SSPs and direct inventory.

Buyers→Olyzon→DSPs and SSPs

LançamentoProgramática · Acesso de compraGlobalOlyzonhá 1 semana

Samy acquires US influencer agency Get Engaged

Bridgepoint-backed social agency SAMY acquired Get Engaged to strengthen its US expansion in social and influencer marketing.

Brands→SAMY→Get Engaged→creators

Rockerbox adds ChatGPT touchpoint; DV cites Weight Watchers CPA 15.3% below benchmark

Rockerbox users can now treat ChatGPT as a touchpoint, and DoubleVerify reports a Weight Watchers CPA 15.3% below benchmark; a suitability pilot with OpenAI is in development.

DoubleVerify→OpenAI→ChatGPT Ads

NovidadeMensuração · Integração de mensuraçãoGlobalChatGPT Adshá 1 semana

pubX raises 5 million dollars and acquires Compliant

pubX raised a $5 million Series A led by Chicago Ventures and acquired Compliant to build advertising where buyer and seller agents transact directly.

Buyer agents→pubX→seller agents

Elevision adds two roadside DOOH screens at Dubai Design District

Elevision has put two digital roadside screens at the north and south entrances of Dubai Design District, extending its ad network.

Advertisers→Elevision→Dubai Design District screens

Bauer Media audio ad inventory now available on Amazon Ads

Advertisers can buy Bauer Media's audio inventory, covering Absolute Radio, KISS, Magic and Hits Radio, through Amazon Ads.

Advertisers→Amazon Ads→Bauer Media

NovidadeRádio · Integração de espaços publicitáriosGlobalBauer Mediahá 1 semana

Paramount-WBD merger closes

The Paramount and Warner Bros. Discovery merger has closed, creating a new advertising heavyweight.

Advertisers→Paramount→Warner Bros. Discovery

ChatGPT Ads gains IAS brand safety measurement in closed pilot

IAS brand safety measurement is available for ChatGPT Ads in a closed pilot.

IAS→OpenAI→ChatGPT Ads

NovidadeMensuração · Integração de mensuraçãoGlobalChatGPT Adshá 1 semana

Equativ becomes advertising partner for ChatGPT Ads

Brands can work with Equativ as an advertising partner for ChatGPT Ads.

Brands→Equativ→ChatGPT Ads

NovidadeAssistentes de IA · Acesso de compraGlobalChatGPT Adshá 1 semana

Goalhanger brings ad sales in house, IAB Europe pushes CTV measurement standards

VideoWeek's week in review covers Goalhanger moving ad sales in house, Google facing $3.2 billion in publisher lawsuits, and IAB Europe pushing CTV measurement standards.

Advertisers→Goalhanger→podcast audiences

Goalhanger brings advertising sales in-house from January 2027

Agencies and brands will deal directly with Goalhanger, the London podcast company co-founded by Gary Lineker, rather than through an outside sales house.

Agencies→Goalhanger

LançamentoPodcast · Representação comercialGlobalGoalhangerhá 2 semanas

Apple blocks alternative IDs in iOS 27

Apple→The Trade Desk

Google AI pilot pays some sites under 0.1% of ad revenue

A Google AI contribution pilot pays some sites under 0.1% of ad revenue.

Google→publishers

Mediaocean Announces Prisma Direct Integration with Warner Bros. Discovery Advertising to Accelerate Premium Advertising Transactions

Mediaocean Prisma→Warner Bros. Discovery Advertising

Yext Signs Definitive Agreement to Acquire Flamel.ai, Extending Its Agentic Marketing Platform Into Local Paid Media

Flamel.ai→Yext

CommerceIQ Brings AI-Powered Retail Media Management to Chewy Ads

Chewy Ads→CommerceIQ

Lacuna launches integrated programmatic advertising ecosystem

Lacuna Ads has launched a programmatic ecosystem that connects supply with demand.

Demand→Lacuna Ads→supply

LançamentoProgramática · Integração de espaços publicitáriosGlobalLacunahá 2 semanas

Zefr and Reddit Partner to Give Advertisers Deeper Insights and More Precise Suitability Controls

Zefr→Reddit

NovidadeSocial · Integração de mensuraçãoGlobalReddithá 2 semanas