Notícias

Mexican ad investment grows 17.4% to 191 billion pesos in 2025

A Valor Total Media study puts Mexican advertising investment at $191,315 million pesos in 2025, up 17.4%.

Tap Native adds ad unit priced at $25 CPM

Tap Native has expanded its monetization program with a new ad unit priced at a $25 CPM.

Flipp brings store visit measurement to Brazil

Advertisers in Brazil can use Flipp's NativeX, a mobile scrolling ad format, and measure visits to physical stores.

Brazilian advertisers→Flipp→physical stores

NovidadeMensuração · Integração de mensuraçãoGlobalFlipphá 6 dias

Omnicom Media and Rembrand scale AI in-content advertising

Omnicom Media advertisers get Rembrand's VISTA platform combined with Acxiom and Omni data and access to premium inventory from major media partners.

Omnicom Media→Rembrand→premium media partners

NovidadeProgramática · Integração de espaços publicitáriosGlobalRembrandhá 6 dias

WARC forecasts global ad spend up 11.9% as social surges

WARC expects global ad spend to grow 11.9% as social media surges.

LG Ad Solutions and Best Buy Ads connect LG TV inventory to retail media

Best Buy Ads can now be used with LG Ad Solutions' TV inventory, joining retail media with CTV.

Best Buy Ads→LG Ad Solutions→LG TV inventory

NovidadeCTV · Acordo de distribuiçãoGlobalBest Buy Adshá 6 dias

Supreme Court halts court-ordered FCC action on political ad rates

The Supreme Court halted a court-ordered FCC action on political ad rates.

Local ads make up 75% of DB Corp ad revenue

Local ads account for 75% of DB Corp's ad revenue, up from 70% five years ago.

Meta bans ads from TikTok's US minority owner ByteDance

Meta has placed a complete ban on ads and marketing from ByteDance, TikTok's US minority owner.

ByteDance→Meta→Facebook and Instagram

Bstore adds Fusion Signage to its retail media network

Bstore is stepping up its retail media network with Fusion Signage.

Advertisers→Bstore→Fusion Signage

Appeals court rejects FCC bid to delay decision on political ad rates

The Fourth Circuit issued two 2-1 orders denying requests from the FCC and Republican congressional leaders to delay the ruling on political advertising rates.

global ad spend to grow 11.9% to 1.34 trillion dollars in 2026

WARC Media forecasts global ad spend to grow 11.9% to $1.34 trillion in 2026.

Channel 5 profit falls 32 million dollars on weak ad market

Skydance-owned UK network Channel 5 reported a 24.5 million pound ($32 million) profit drop tied to the ad market and streaming investment.

Push to ban deepfakes in political ads after One Nation ad

Calls to ban deepfakes followed a One Nation campaign ad.

Samy acquires US influencer agency

Samy bought an influence agency to speed its expansion in the US.

Appeals court gives FCC 48 hours to act on political ad rates

An appeals court gave the FCC 48 hours to act on political ad rates.

ASA bans Huel ad over dietary messaging

The UK ASA banned a Huel ad over concerns about its dietary messaging.

online audio ad revenue to reach 16.6 billion dollars this year

WARC Media data projects online audio ad revenue at $16.6 billion this year.

Social, search and retail media to take two thirds of ad spend, WARC says

WARC's forecast of $1.34 trillion global ad spend says social media, search and retail media will account for more than two thirds of it.

Rockerbox adds ChatGPT touchpoint; DV cites Weight Watchers CPA 15.3% below benchmark

Rockerbox users can now treat ChatGPT as a touchpoint, and DoubleVerify reports a Weight Watchers CPA 15.3% below benchmark; a suitability pilot with OpenAI is in development.

DoubleVerify→OpenAI→ChatGPT Ads

NovidadeMensuração · Integração de mensuraçãoGlobalChatGPT Adshá 1 semana

Olyzon launches agentic orchestration platform for advertising

Olyzon's agents orchestrate media budgets across a buyer's existing partners, from The Trade Desk, Amazon DSP and Yahoo DSP to SSPs and direct inventory.

Buyers→Olyzon→DSPs and SSPs

LançamentoProgramática · Acesso de compraGlobalOlyzonhá 1 semana

The Only Agency acquires creator agency The Blogger Agent

Kent Belden's The Only Agency acquired The Blogger Agent as two talent agencies seek more of the creator economy.

We OOH plans R$110 million expansion from 2027 to 2031

We OOH has announced investments of more than R$110 million between 2027 and 2031 to expand its out-of-home network.

Samy acquires US influencer agency Get Engaged

Bridgepoint-backed social agency SAMY acquired Get Engaged to strengthen its US expansion in social and influencer marketing.

Brands→SAMY→Get Engaged→creators

amma.family acquires 51% of Dutch agency Buzzaar

Hong Kong-headquartered amma.family bought a 51 percent stake in the Dutch word-of-mouth marketing agency Buzzaar.