Tap Native adds ad unit priced at $25 CPM

AdRoll Reports 45% Drop in Prospecting CPMs Ahead of the Holiday Advertising Season

AdRoll, an AI-powered multichannel advertising platform, today released the Q3 2026 edition of its State of Digital Advertising Report, revealing that display prospecting cost per mille (CPM) fell 45% year over year from July 1 through Sept. 8. Display retargeting CPMs declined 29.1% over the same period, potentially giving holiday marketers a lower-cost window to […]

Market dataGlobalAdRoll3 weeks ago

PubMatic and Havas Launch the First Agentic CTV Campaign in Spain for Telefónica, Achieving 18% Lower CPM Vs Target

Telefónica→Havas→PubMatic

CampaignProgrammatic · Buying accessSpainPubMatic4 months ago

Guideline Launches New Ad Intelligence Digital Product- Bringing Geo-Targeted CPM Pricing to CTV and Audio

Nextdoor added AI-powered click and conversion optimization, expanded video ad formats and pilots of locally personalized ads to Nextdoor Ads Manager. It said advertisers saw an average CTR lift of 134% compared with CPM bidding in 11 months of testing.

LaunchedGlobalNextdoor11 months ago

CPMs Plunge 27% for Prospecting Ads as Consumer Sentiment Hits a Three-Year Low, AdRoll Reports

Market dataGlobalAdRoll1 year ago

Uncertainty Over TikTok’s Future Drives CPMs Down 80% While Pinterest Gains Ground, AdRoll Reports