Uncertainty Over TikTok’s Future Drives CPMs Down 80% While Pinterest Gains Ground, AdRoll Reports
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“AdRoll, a leading marketing and advertising platform that helps business-to-consumer brands grow, released the Q1 2025 edition of its State of Digital Advertising Report.”Source
Tap Native adds ad unit priced at $25 CPM
Tap Native has expanded its monetization program with a new ad unit priced at a $25 CPM.
AdRoll Reports 45% Drop in Prospecting CPMs Ahead of the Holiday Advertising Season
AdRoll, an AI-powered multichannel advertising platform, today released the Q3 2026 edition of its State of Digital Advertising Report, revealing that display prospecting cost per mille (CPM) fell 45% year over year from July 1 through Sept. 8. Display retargeting CPMs declined 29.1% over the same period, potentially giving holiday marketers a lower-cost window to […]
PubMatic and Havas Launch the First Agentic CTV Campaign in Spain for Telefónica, Achieving 18% Lower CPM Vs Target
TelefónicaHavasPubMatic
Guideline Launches New Ad Intelligence Digital Product- Bringing Geo-Targeted CPM Pricing to CTV and Audio
Nextdoor added AI-powered click and conversion optimization, expanded video ad formats and pilots of locally personalized ads to Nextdoor Ads Manager. It said advertisers saw an average CTR lift of 134% compared with CPM bidding in 11 months of testing.