Comcast Advertising

Comcast Advertising is the advertising division of Comcast, a media and telecommunications company in the United States known to consumers through its Xfinity television, internet and mobile services. The advertising business sells campaigns across linear television, streaming and addressable formats, reaching viewers through Comcast's own distribution alongside partner networks and platforms.

Advertising products span CTV, TV and web channels, including addressable advertising targeted to individual households, Audience Direct for data-driven targeting, brand integrations on the X1 platform, outcomes-based campaigns through Outcomes+, streaming ad placements and client creative services. Its ads.txt file lists 100 ad systems, 68 declared as direct sellers and 63 as resellers, with advertising sold in part through the sales houses ROI Media Consultants Inc., Sportority Inc, OMS, STN Video and Consumable Inc.